1. Price is the -------- of a
Product expressed in terms of .....
a) Quantity, Money
b) Quantity,
Cost
c) Value, Money
d) Value, Cost
e) None of the above
2.
Price is one of the four P’s of.....
a) Product Mix
b) Promotion Mix
c)
Marketing Mix
d) Market Characteristics
e) None of the above
3. Who
said “Stock Exchange is an association of Brokers”?
a) Pankaj Parshar
b)
Philip Kotler
c) Vinobha Bhave
d) L.H. Haney
e) None of the
above
4. Super Market is a form of ..... Scale Retailing
a)
Small
b) Medium
c) Large
d) Any of these
e) None of the
above
5. Who among the following related to Merchant Middle Men?
a)
Wholesalers
b) Retailers
c) Brokers
d) Both ‘a’ & ‘b’
e) None of
the above
6. What are the causes of high marketing cost .....
a)
Advertisement charges
b) Packages expense
c) Trade Mark Charges
d)
Transportation cost
e) All of the above
7. Study on various stages of
Distribution Network is covered under _____ Research
a) Audit
b)
Retail
c) Trade
d) Panel
e) None of the above
8. Effective
Selling Skills depends on:
a) Number of languages known to the DSA
b) Data
on marketing staff
c) Information regarding IT market
d) Knowledge of
related markets
e) Ability to talk fast
9. The general objective of
Marketing Cost Analysis is to:
a) Obtain cost data for selling expense
budget
b) Determine relative profitability of various sales & marketing
operations
c) Keep expenses in line with sales expenses
d) Analyze costs
by territory
e) None of the above
10. Sales Promotion is a Sales Tool
to be used as……..
a) Short term sales stimulate
b) Medium term sales
stimulate
c) Long term sales stimulate
d) All of these
e) None of the
above
11. Sampling and Couponing are the effective tools for:
a) Trade
Promotion
b) Consumer Promotion
c) Sales Force Promotion
d) All of
these
e) None of the above
12. If production and consumption of
services takes place simultaneously, the process is called:
a)
Servuction
b) Marketing of Intangibles
c) Production Process of
tangibles
d) Direct Marketing
e) None of the above
13. Promotional
Activities are also known as:
a) Promotional Mix
b) Product Mix
c)
Marketing Mix
d) Place Mix
e) None of the above
14. ICDT
means?
a) Investment, Communication, Transaction and Distribution
b)
Internet, Carrier, Transaction and Distribution
c) Information,
Communication, Transaction and Distribution
d) Internet, Communication,
Transport and Distribution
e) Information, Communication, Transportation and
Distribution
15. Which one of the following emphasizes Personal
Selling:
a) Pull
b) Push
c) Personal Price
d) Product Quality
e)
None of the above
16. The Dispersion Activity is mainly performed
by?
a) Retailers
b) Producers
c) Suppliers
d) Wholesalers
e)
Stockiest
17. Which of the followings is/ are an element of Advertising
.....
a) Non- Personal Communications
b) Personal Communications
c)
Informal Communications
d) Both 'a' & 'b'
e) None of the
above
18. Catalogues, mailings, telemarketing etc can be classified
as:
a) Advertising
b) Sales promotion
c) Public relation
d) Direct
marketing
e) None of these
19. Which of the following is related to
Personal Selling?
a) Impersonal Activities
b) Mass Communications
c)
Use of Written, Oral & Visual Message
d) Face to Face contact with
Buyer
e) None of the above
20. Convenience is the best example
of
a) Primary Buying Motive
b) Secondary Buying Motive
c) First
Motive
d) Complicated Motive
e) Single Motive
21. Which of the
following information creates problems of the Management?
a) Paucity of
Informational
b) Oversupply of Information
c) Tabulation of
Information
d) All of these
e) None of these
22. Marketing Strategy
Consists of two main components. They are ... ?
a) Marketing objective and
Promotion
b) Marketing mix and Marketing objective
c) Target market and
Marketing mix
d) Target markets and Promotions
e) None of these
23.
The focus of modern marketing also includes:
a) Customer relationship
management
b) Product management
c) Efficient customer service
d) All
of the above.
e) None of the above.
24. Which of the following term
does not contain in ‘Product Life Cycle’?
a) Inflation
b) Saturation
c)
Growth
d) Maturity
e) Introduction
25. Who among of the following
are the ultimate users of the Marketing Information System:
a) The customers
of the firm
b) The decision makers of the firm
c) The competitors of the
firm
d) Both ‘a’ & ‘b’
e) None of the above
26. Life Style
Information helps to develop Promotional Strategies by .....
a) Giving a far
more comprehensive profile of the target audience
b) Indicating as to how the
product or the service fits into people’s life
c) Giving a Clue as to how
people would respond to the given message
d) Only ‘a’ & ‘b’ above
e)
None of the above
27. Concentric,Horizontal and Conglomerate are three
types of ...
a) Product Development
b) Product Modification
c)
Diversification
d) All of the above
e) None of the above
28. Among
the following forecasting techniques, which one is the Quantitative Method
.....
a) Panel Consensus
b) Delphi Method
c) Time- Series Method
d)
Market Survey
e) None of the above
29. Product mix has Product Width.
Product Width consists of:
a) Product lines
b) Product items only
c)
Product depth only
d) All of the above
e) None of the above
30.
Which of the following Price Deals are a form of Promotions
a) Consumer
b)
Dealer
c) Sales Force
d) Both ‘a’ & ‘b’
e) None of the
above
31. Normally cost forms the..... of the price
a) Ceiling
b)
Floor
c) Cost is not considered while pricing
d) a & c
e) None of
the above
32. Which of the following method is used to decide the
Advertising Method .....
a) Market Share Approach
b) Task & Objective
Method
c) Concurrent Test Method
d) Both ‘a’ & ‘b’
e) None of the
above
33. Loss ledger Pricing, special event pricing, cash discounts are
examples of:
a) Psychological pricing
b) Promotional pricing
c)
Geographical Pricing
d) All of the above
e) None of the above
34.
Product Research deals with the problems facing the:
a) Product
Planning
b) Marketing Planning
c) Organizational Planning
d)
Administrative Planning
e) None of the above
35. The target market for
Debit Cards is:
a) All existing account-holders
b) All agriculturist
c)
All DSAs
d) All Vendors
e) All outsourced agents
ANSWERS:
1) c 2) c 3) d
4) b 5) d
6) e 7) c 8) d 9) b 10) a
11) b 12) a 13) a 14) c 15) b
16) d
17) a 18) d 19) d 20) b
21) b 22) c 23) a 24) a 25) b
26) d 27) c 28) c
29) a 30) d
31) b 32) d 33) b 34) a 35) a
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